200% Traffic Growth & 50+ Monthly Conversions For A Local Remodeling Contractor
How We Helped A Remodeling Company Generate 50+ Bookings Through Website, And 48 Conversion Calls Through GBP
Remodeling Contractor SEO Case Study
How we took a “digital ghost” remodeling company and generated 90+ direct leads in 6 months using monthly Local SEO and Authority Content.
Bookings From Website In 3 Months
Avg CTR
GMB Calls In 5 Months
Traffic Growth Total Organic Lift
Executive Performance Summary
In just six months, the client transitioned from having virtually no online presence to becoming a dominant force in the Pennsylvania remodeling market.
By thinking on behalf of our clients every day, we anticipate what they want, provide what they need & build lasting relationships. These are the concept that shape our distinctive culture & differentiate us from others.
We guide our clients through difficult issues, bringing our insight and judgment to each situation. Our innovative approaches create original solutions to our clients
Key Performance Indicators (KPIs)
- Total Conversions: 90+ direct leads.
- Website Bookings: 50+ project estimates/consultations (recorded over a 3-month peak).
- Phone Calls (GMB): 40+ direct calls via Google Business Profile (recorded over 5 months).
- Traffic Growth: 200% increase in total organic search traffic.
- Search Console Data:
- Total Clicks: 2.58K
- Total Impressions: 24.3K
- Average CTR: 10.6%
- Peak Activity: 75 clicks and 562 impressions on a single day (June 10th).
The Challenge:
What Local Businesses Really Needed
Local businesses don’t just need traffic they need qualified leads
- Calls
From people actively searching for their services
- Conversions
Contact forms and booking inquiries
- Local Traffic
From nearby customers ready to buy
- Visibility
Dominate Google Maps & Search
Ready To Achieve: Same Results For Your Company
Conversion
The “Local Authority” Strategy
The campaign was built on three integrated pillars rather than generic SEO tactics.
Pillar 1: Google Business Profile (GBP) Dominance
We transformed the GBP from a static listing into a high-converting lead engine.
- Tactics: Weekly photo updates of recent projects, responding to all reviews, and optimizing business descriptions with high-intent keywords.
- Result: 40+ direct calls and Top 3 Map Pack placement for local remodeling queries.
Pillar 2: Strategic Geo-Expansion (14+ Service Areas)
To capture searches across different townships, we developed dedicated, geo-optimized landing pages.
- Targeted Areas: Manheim, Mountville, East Hempfield, East Petersburg, Centerville, Salunga-Landisville, Elizabethtown, Ephrata, Harrisburg, Hershey, Lititz, Reading, York, and Quarryville.
- Structure: Each page was targeted by specific service (e.g., “Kitchen Remodeling Lititz, PA”) and filled with local reviews and localized content.
Pillar 3: Authority Content & AI Optimization
We moved beyond basic blogging to focus on “Problem Solving” content.
- Tactics: Creating clusters around remodeling costs, permit requirements, and design trends.
- AI Results: Structured the content to appear in Google’s AI-generated snapshots and informational snippets, establishing the client as a regional expert.
The “Local Authority” Strategy
Despite providing high end craftsmanship, the client faced three critical failures before the campaign:
- Ranking Deficit: They were ranking at Position 80+ for core terms like “remodeling near me or remodeling contractor Lancaster, PA.”
- Map Pack Absence: Their Google Business Profile was unoptimized, resulting in zero local map visibility.
- Fragmented Reach: They served multiple townships but had no digital footprint in those specific areas.
What We Achieved
- Phone ringing daily with qualified leads from local customers
- 40+ monthly conversions from high-intent local searchers
- Top 3 Google Maps rankings for multiple service keywords
- Featured in AI search results for remodeling services
- 200% increase in organic website traffic
- Complete online presence transformation in just 6 months
Our Winning Strategy
8 proven tactics that transformed their online presence
01.
Google Business Profile Optimization
Optimized their profile from top to bottom with correct categories, service areas, custom business description, and local photos. This became their foundation for local visibility.
02.
Website Structure Optimization
Restructured their website for better user experience and search engine crawlability, making it easier for both customers and Google to navigate.
03.
Strategic Keyword Implementation
Optimized content with high intent keywords that potential customers actually use when searching for remodeling services.
04.
Localized Content Creation
Created location specific content that resonated with their local audience and improved geo targeting.
05.
Service & Location Pages
Built dedicated pages for each service and location, targeting specific customer needs and geographic areas.
06.
Citation Cleanup
Cleaned up inconsistent business information across the web, ensuring accurate NAP (Name, Address, Phone) citations everywhere.
07.
Location Targeted Content
Added content specifically targeting their service areas, helping them rank in multiple locations.
08.
Nearby Towns Targeting
Expanded reach by targeting surrounding towns for Google Maps rankings, capturing customers from a wider geographic area.
Ready To Scale Your Com..?
How We Made It Happen
No shortcuts. No gimmicks. No Fluff. Just proven Local SEO strategies.
Niche Keyword Strategy (EEAT Optimized Content)
We focused on one high intent, low competition keyword: "bathroom remodel Lancaster PA, Kitchen Countertops Installation Lancaster, PA." This strategic choice brought in multiple real leads and established their authority.
Luxury Airport Transfers
Built service specific, geo optimized pages full of value for customers intent. Each page was targeted by service intent and location for maximum impact.
Google Business Profile Dominance
Optimized every aspect: correct categories, service areas, custom descriptions, and local photos. This became their secret weapon for local visibility.
AI Search Optimization
Optimized content specifically for AI search results, ensuring they appear in cutting edge search technologies used by modern consumers.
Conversion Focused Design
Rebuilt website with local conversion in mind clear calls-to-action, easy contact forms, and mobile optimized experience.
Consistent Execution
This wasn't luck or paid ads it was strategic, consistent Local SEO done right over 6 months.
Ready To Own Your Local Market?
Is Your Business Invisible To Local Searchers?
If your remodeling business or contracting company isn't showing up on Google Map Pack and Top 3 search results, you're losing customers to competitors every single day.
Ask Yourself:
- Is your Google Business Profile fully optimized?
- Are you ranking in the top 3 for your service keywords?
- Do your blog posts actually bring in traffic and leads?
- Is your website built for local conversions?
01
40+ GBP Calls Track In A Month
02
50+ High Quality Conversion Through Website
03
200% Organic Traffic Growth
