From Zero To #1 In Google We Achieved 226% Leads Growth For A Seattle Bartending Powerhouse
How Shake Bartending & Event Planning Achieved A 226% Surge In Organic Reach And Booking Leads
The "Before" Scenario
This mobile bartending and event planning company had been serving Seattle since 2007, building a solid reputation through word-of-mouth. However, their online presence told a different story.
The problems were clear:
- Only 67 clicks in 3 months (Dec 2023 - Mar 2024)
- Just 9.1K impressions with minimal growth
- Not appearing even 100 position on Google for our service important keywords
- Competitors dominating "bartenders in Seattle" searches
- Limited visibility in Google Maps results
Before Our Work:
- 67 total clicks (Dec 2023 - Mar 2024)
- 9.1K total impressions
- Average position: 48.1
- Zero rankings in top 3
- Competitors owned page 1
Our approach integrates Technical SEO, Topical Authority, and Hyper Local Optimization into a single, cohesive growth strategy.
The Challenge: Breaking The Referral Only Ceiling
Before our intervention, Shake Bars & Event Planning relied almost exclusively on word-of-mouth and repeat clients. While they provided premium service, their digital presence was invisible. They were missing out on the massive “high-intent” market people actively searching for event services in Seattle.
The baseline stats were modest: only 67 clicks over a 4-month period and a Business Profile that rarely appeared in the “Local 3-Pack.”
The Transformation: Zero To 119+ High Intent Leads
We didn’t just aim for “traffic” we aimed for conversions. By optimizing the Google Business Profile (GBP) and the website’s technical SEO structure, we turned a stagnant digital brochure into a lead generation machine.
1. Dominating The Local Map Pack (The GMB Surge) And Websites Leads
Local SEO is where the “money” is for event services. As seen in the results, we secured the #1 Position for competitive terms like “bar services in seattle wa.”
- The Result: A staggering 72 direct calls in a single month (April) from the Business Profile alone.
- The Growth: A +100% increase in call volume compared to the previous year.
- 161% growth in contact form submissions on website. We track 47 thank you page conversions where people fill out the contact form and share the details about events.
2. Strategic Keyword Domination
We moved the needle on the keywords that actually matter. Our strategy targeted “commercial intent” phrases rather than just generic terms:
- #1 Ranking for “Mobile Bartenders in Seattle WA”
- Top 5 Rankings for high value wedding terms like “bar service for marriage in Seattle, WA”
- 344% Growth in total impressions, jumping from 9.1K to nearly 30,000 impressions in just a few months.
Ready To Scale Your Com..?
Analyzing The Data: Clicks Are Good, “Thank You” Pages Are Better
We don’t stop at traffic. We track Lead Intent. By monitoring the GA4 “Thank You” page (triggered only after a contact form is submitted), we validated the quality of our SEO traffic.
The Engagement Metrics:
- User Growth: Active users jumped by 52.6%, reaching 1.7K monthly visitors.
- Conversion Interest: Views on the "Contact" page increased by 52.6%, proving that visitors weren't just browsing they were looking to book.
- The Ultimate Stat: The "Thank You for Choosing Shake Bars" page saw a 161.1% increase in views. This represents confirmed leads who have shared their event details and are ready for a quote.
Why This Strategy Works (And Word-of-Mouth Doesn’t Scale)
Word of mouth is great, but it is finite. SEO is infinite. | Metric | Before Rankvi | After Rankvi | Total Clicks | 67 | 219 (+226%) | | Google Impressions | 9.1K | 29.9K (+228%) | | GMB Monthly Calls | Negligible | 72 Calls/Month | | 47 thank you page track |
The Verdict
By aligning local search visibility with a conversion-optimized website, we didn’t just find more people we found the right people. Shake Bars & Event Planning is no longer waiting for the phone to ring; they are actively capturing the Seattle event market.
Ready To Achieve: Same Results For Your Company
Conversion Track
Detailed Performance Analysis
Website Engagement & User Behavior
- Active Users: 1.7K, up by 52.6%.
- New Users: 1.7K, up by 53.4%.
- Avg. Engagement Time: 46 seconds per active user.
- Top Performing Pages:
- Contact Shake Bars (People Interested To Contact Company) – 380 views (↑52.6%), 302 active users (↑34.2%)
- Thank You Page Conversions Track – 47 views (↑161.1%), 35 active users (↑105.9%)
Google My Business (GMB) Performance
- Calls Made from Business Profile: 72 calls in May 2024, a 100% increase from April 2024.
- Profile Views & Engagement: Steady increase throughout April, indicating improved local discoverability.
- Direct Actions: Users utilized “Calls,” “Bookings,” and “Directions” features, confirming intent-driven engagement.
Your competitors aren’t waiting and neither should you.
Ready To Shake Up Your Own Business Growth?
If your remodeling business or contracting company isn't showing up on Google Map Pack and Top 3 search results, you're losing customers to competitors every single day.
Book A FREE 30 Minute SEO Strategy Session
We’ll analyze your current digital footprint, identify your top opportunities, and map out a clear path to more leads just like we did for Shake Bars.
Ask Yourself:
- Is your Google Business Profile fully optimized?
- Are you ranking in the top 3 for your service keywords?
- Do your blog posts actually bring in traffic and leads?
- Is your website built for local conversions?
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70+ GBP Calls Track In A Month
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47+ High Quality Conversion Through Website
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344% Organic Traffic Growth
